Melissa Rubin Reading Response

 Advertisements R Us by Melissa Rubin was an essay about a coca-cola ad. Rubin Broke down the ad and explained everything she could about the ad. Reading this essay helped me prepare for project two.

Advertisements R Us was written by Melissa Rubin when she was a student at Hofstra University. In her article, she brings insight into how companies persuade consumers to support their products. Rubin then starts her article by describing the details that are seen in the ad and the message it is trying to convey. She notes that the people in the ad are mostly white and explains how a society use to be. Rubin also indicates that the way the ad is set up gives the consumer a sense of pride seeing the men in uniform.  

Rubin has a good way of breaking things down and organizing her article to the point that it's easy to understand and makes you want to keep reading. I like how Melissa starts off by explaining how companies have cleverly tailored advertisements to target specific groups. I also like how she explains the meaning behind everything in the ad and explaining what was going on at the time the ad was made. She helped me understand the reason why Coca-Cola put the men in uniform in the ad and how it emphasizes their important role in their society at the time. She also points out how since the ad contains way more men than women it shows a male-dominated society.